Players

Name: Players
ISBN: 9781476716978

Futterman, Matthew

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"The business of sports has been completely transformed over the course of my lifetime, and Players is a riveting behind-the-scenes look at the beginnings of that revolution. I couldn't put it down." —Billy Beane
The astonishing untold story of the people who transformed sports, in the span of a single generation, from a job that required top athletes to work in the off-season to make ends meet into a massive global business.
In the cash-soaked world of contemporary sports, where every season brings news of higher salaries, endorsement deals, and television contracts, it is mind-boggling to remember that as recently as the 1970s elite athletes earned so little money that many were forced to work second jobs in the off-season. Roger Staubach, for example, made only $25,000 in his first season as the starting quarterback for the Dallas Cowboys and wound up selling commercial real estate during the summer. Today, when Fortune reports that...

Kategorije:

Business & Economics - Industries

Godina:

2016

Izdavač:

Simon & Schuster

Jezik:

english

ISBN 10:

1476716978

ISBN 13:

9781476716978