The Adman’s Dilemma: From Barnum to Trump

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The Adman’s Dilemma: From Barnum to...

The Adman’s Dilemma: From Barnum to Trump

Name: The Adman’s Dilemma: From Barnum to Trump
ISBN: 9781487519025

Paul Rutherford

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Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional "texts", The Adman’s Dilemma traces the trajectory of the adman from the late nineteenth century to the present.

Godina:

2019

Izdavač:

University of Toronto Press

Jezik:

english

Strane:

480

ISBN 10:

1487519028

ISBN 13:

9781487519025