Buchhandelsstrategien im digitalen Markt: Reaktionen der großen Buchhandelsketten auf technologische Neuerungen

This study seeks to discover potentially successful responses and strategic positions on the part of bookseller chains in response to disruptive innovations in business and production models. Its guiding research interest is developed through five key questions.

• Presents an analysis of the book markets in German and the United States


• Classifies major bookseller chains according to strategic type


• Identifies successful market activities in the phase of digital revolution